Mobile traffic now represents more than a tenth of total Internet traffic while last year the number of tablets more than doubled. Planning a mobile strategy is more important than ever, but the choices can be confusing. App or mobile web. Android or iOS. Build sequentially or in parallel. How to get the product into customers hands. Mobile First Software is a vertically integrated consultancy that provides companies with a mobile strategy and the tools to execute that strategy in the real world, whether that's mobile software development, marketing, or analytical services.